When I first got in touch with Fix It Up shop fitting, I checked out their website, and my attention was immediately grabbed; they do ‘upholstery!’ That is not the only thing that’s listed, everything from joinery, to stainless fabrication and sign writing. I assumed they were talking about using subcontractors, the same as every other builder and shop fitter. But upholstery, on the other hand, is one thing I can see going hand in hand with joinery and shop fitting.
So, I got in touch thinking I would have a chat over the phone and get to ask a few questions about the upholstery. I was thinking a shop fitter doing upholstery would make a great story. Instead of a phone call, Rou invited me for my very own private tour of their workshop. Now, how could I say no to an offer like that?
Before I meet with Rou, I was running early, so I grabbed a coffee at a little café around the corner and reviewed his website again. Their website definitely states they do the shop fitting, upholstery, joinery, stainless fabrication and sign writing in-house. I am still thinking they sub-contract out most of the work, just the same as all builders, right?
Do Fix It Up shop fitting really do everything in-house?
Once sitting with Rou, we started off chatting about some of their current projects. Then he mentioned that they do everything in-house, of course, I questioned what he meant by everything.
“Yes, we do everything in-house, we don’t use sub-contractors expect for plumbers and electricians’’. My immediate thought, “Holy shit, this could be the next generation of business, this could very well be the future of construction.” Here is a is a guy in his 20’s telling me they do everything “in-house.
Just think about that for a minute, they do joinery, they do upholstery, they do all metal fabrication, and they do sign writing; all in-house.
Think about the training that goes into all their staff; they are training their staff to be tradesmen. I mean, old school tradesmen. Real tradesmen, tradesmen that aren’t niched down specialists in a portion of a trade.
Now, I know to a lot of us that have been around the industry for a while are thinking “this is a recipe for disaster, there are too many moving parts, too many things to keep on top of.” From what I saw and experienced, Rou and Hossein (Rou’s father) and the Fix It Up team could very well be the ones to redefine what it currently means to operate a construction company. By this I mean, they now control just about all the variables. They are no longer held by third party subcontractors organisation skills.
Long lead items, like custom-made furniture and stainless steel cooking equipment, now become a thing of the past. Not only do they remove most of the long lead items, all the pre-determining that goes with the long lead items suddenly disappear.
Fix It Up is built on solid foundations
How Fix It Up shop fitting got to this point is all on the back of Hossein’s diversity as a tradesman. Starting out as a one-man maintenance company, Hossein was working as the maintenance man for different food outlets. That is when Rou teamed up with Hossein, Rou took to cold calling hundreds of food outlets asking if Fix It Up could build for them. Rou took the time to get his hands dirty, putting in the hard work. Rou has taken the business from one-off projects to being the preferred contractor to some of Australia’s more recognisable food franchises.
As Rou’s background is in psychology, he has brought with him a fresh view of shop fitting. And it’s with this fresh view that’s been built on Hossein’s craftsmanship which is taking Fix It Up from strength to strength. As Fix It Up shop fitting grows they are now looking to expand into Melbourne and Sydney. It is exciting times for the Fix It Up team. It will be great to come back in the future to see how business is progressing.
Email: [email protected]
Phone: 0410 829 334